From The Team
Notes on AEO, SEO, and running marketing on software.
Original writing, not recycled listicles — most of it grounded in what we're actually building on our own platform.
Blog
AEO vs SEO in 2026: What Actually Changed
SEO gets you ranked. AEO gets you cited. Here is the practical difference and why both still matter in 2026.
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How AI Assistants Actually Pick Local Businesses
AI assistants don't guess. They pull from structured data, consistent citations, and review signal. Here is what that means for your business.
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Why Your GBP Posts Matter More Than Your Homepage (Right Now)
A stale homepage still ranks. A stale Google Business Profile actively signals "closed" or "not paying attention" to both humans and AI systems.
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The Case for Auto-Generated Campaign Pages
A generic homepage answers a generic question. A paid click deserves a page that answers the exact question the ad asked.
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What a Competitor Tracking Loop Actually Looks Like
Most "competitor analysis" is a PDF nobody opens twice. Here is what it looks like as a continuous process instead.
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Why We Stopped Renting Our Marketing Stack
A dozen subscriptions do not talk to each other. One platform does. That gap is the entire reason this company looks different than it did a few years ago.
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