Donovan Digital Blog

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.

If your business is looking for an edge over the competition, the best way to establish your superiority is by successfully curating interesting and relevant content that your customers find valuable and read-worthy. The more valuable content you share, the more your customer base will grow.  

Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

Why Blogging generates Business leads

It isn't a secret the internet has had a considerable impact on societies daily tasks; including everyday life and work routines.

1. Your Website Must be Mobile Friendly

About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly. 

Snapchat is a creative way for marketers to reach their target audience and have fun doing it. In the beginning, critics had their doubts and claimed efforts exerted towards this new platform would lead to drained attempts and lost time.

However

Inbound marketing allows you to build relationships and engage with clients

If you're looking to stay ahead of your competitors and attract more clients, then inbound marketing is precisely what your firm needs. Business is increasingly about meaningful engagement and earning the trust of your potential buyer. In the past marketing, platforms gauged their techniques towards intrusive mass advertising and email blasts when on the hunt for possible prospects. Now it's almost second nature to revert telemarketing, print ads, and other costly tactics that push unwanted messages through your mailboxes.  

Today, it’s not about forcing your product on people but making your brand convenient to find when your customer is ready. How do you achieve this?

Start by pulling in qualified prospects who are already in search for solutions. Once you have your qualified audience, provide educational and equipping content to help them make informed purchase decisions that ultimately brings them back for more.