Donovan Digital Blog

What is a social media strategy and why do you need one?

Every company in today's world should have a social media presence, and how you use social platforms greatly influences 

the success they will have on your sales. 

You need to create a "strategy" for your social media marketing to define exactly how your business will use your chosen platforms and communicate with customers.

It is important to determine in advance what kind of posts you will create, how often you plan on posting, who will be responsible for replying to interactions, and how you will measure the results of your social media marketing. 

It is essential to plan out this strategy in advance to save time, stay organized, and make sure everyone at your company is on the same page. 

Marketing Trends in 2018 That Will Help Grow Your HVAC Business

The amount of time people spend online is continuously increasing, which means in 2018 it is only going to keep increasing. What does this mean for your HVAC Business? 

You will need a strategic sales and marketing strategy that utilizes the best use of digital marketing to create more visibility and drive revenue to your HVAC business. 

If your HVAC business lacks a digital marketing strategy and an online advertising campaign, you will be missing a huge opportunity to help your business grow. 

Below is a list of the Top Marketing Trends in 2018 that will help grow your HVAC Business: 

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

Virtual Reality is the new marketing strategy about to take the world by storm.

It has everything a business needs to market and sell their product effectively.

It can engage customers and show them how they can utilize and benefit from their product.  

Virtual Reality is so successful because it solves a huge problem, engagement.

Marketers have enough trouble making consumers aware of their product, but engaging them is

Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.

Live video is becoming increasingly popular because it allows brands to

Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action. 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

So it would be a missed opportunity if

StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.

StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.