How do politicians get us so stirred up?
The presidential election of 2016 is one of the most unexpected, heated, and distinct elections that America has ever seen. The two individual presidential candidates affect voters in very different psychological ways, swaying them with common marketing and advertising practices brands should also be taking advantage of.
Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.
News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.
Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.
About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly.
In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,
Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.
Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.
Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web.
Well over half of marketing professionals report that
Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”
If you’ve got an incredibly strict, detailed employee social media policy, it might be time to
Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?
Digital Marketing is essential in today's world but understanding how to utilize it effectively can be a real challenge.
With both competitors and potential customers employing online services, digital marketing can give you a headstart if done properly.
The average person spends nearly six hours a day using various forms of digital media, so the most efficient way to reach today's consumer is via digital marketing.
Today's consumer is more likely to search for any needed product or service using the internet on their computers, tablets, or mobile devices rather than searching through newspaper classifieds or flipping through yellow pages in a phone book.
Internet searches leading to pertinent information on a credible website is
Snapchat is a creative way for marketers to reach their target audience and have fun doing it. In the beginning, critics had their doubts and claimed efforts exerted towards this new platform would lead to drained attempts and lost time.
However
