Every business wants a digital brand they can be proud of, something that exemplifies their story, maximizes their image and promotes the quality of their organization across all channels.
In order to achieve this, business owners must invest time into creating a brand that will build a loyal customer base on the web.
But how do you go about doing that?
Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online.
This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.
Google has made a statement regarding these pages and a new policy they are creating to enforce
So you have got your website up and running, you have created valuable content, and your going to take the industry by storm.
There's only one problem.
You are not getting the viewership your oh-so-valuable content deserves. Having great content does not do much good if no one is reading it.
So how do you make your content more appealing and increase your viewership?
StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.
StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with
Many people have brilliant ideas for mobile apps, but do not have the slightest idea on the first step to take to make those ideas a reality.
It really is about successful implementation!
Even tech-savvy individuals can struggle when it comes to app development because they do not have the necessary resources that large digital companies possess. Below is a list of the top benefits people and businesses will gain by hiring a professional mobile application development company.
About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly.
In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,
Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.
Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.
Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web.
Well over half of marketing professionals report that
Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?
Digital Marketing is essential in today's world but understanding how to utilize it effectively can be a real challenge.
With both competitors and potential customers employing online services, digital marketing can give you a headstart if done properly.
The average person spends nearly six hours a day using various forms of digital media, so the most efficient way to reach today's consumer is via digital marketing.
Today's consumer is more likely to search for any needed product or service using the internet on their computers, tablets, or mobile devices rather than searching through newspaper classifieds or flipping through yellow pages in a phone book.
Internet searches leading to pertinent information on a credible website is
