Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

HOW MARKETING AGENCIES WILL TAKE ADVANTAGE OF THE ADVERTISING opportunities PRESENTED BY SELF-DRIVING CARS 

Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.

News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.

Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

• Age
• Gender
• Race
• Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.

Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web. 

Well over half of marketing professionals report that

STOP USING These 3 social media Tactics

Making a strict employee social media policy

Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”

If you’ve got an incredibly strict, detailed employee social media policy, it might be time to

Landing Pages are your means of conversion

Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?

Lead-Generating Ideas for Content Marketing

Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be

Inbound marketing allows you to build relationships and engage with clients

If you're looking to stay ahead of your competitors and attract more clients, then inbound marketing is precisely what your firm needs. Business is increasingly about meaningful engagement and earning the trust of your potential buyer. In the past marketing, platforms gauged their techniques towards intrusive mass advertising and email blasts when on the hunt for possible prospects. Now it's almost second nature to revert telemarketing, print ads, and other costly tactics that push unwanted messages through your mailboxes.  

Today, it’s not about forcing your product on people but making your brand convenient to find when your customer is ready. How do you achieve this?

Start by pulling in qualified prospects who are already in search for solutions. Once you have your qualified audience, provide educational and equipping content to help them make informed purchase decisions that ultimately brings them back for more.

Using Colors and Emotions to Boost Products and Services 

We naturally pay attention to fonts and colors in the design, yet equally important are the product messages companies use to market and advertise their services. Knowing how to appeal and naturally, attract your audience will leave you one step ahead of your competitors.

It only seems realistic to understand how the human mind is “programmed” and what instinctively drives our buying perceptions. Using these tips and intertwining them into your marketing practices gives you the ability to spark subconscious habits alluring your buyers to stick with your brand and engage with your products or services.

5 Simple DIY Internet Advertising Strategies 

Smaller businesses usually do not have the capital to pay large internet marketing agencies to advertise for them, but what they do have is time. If you are a self-motivated business owner that is ambitious and willing to learn, then these 5 Simple DIY Internet Advertising Strategies make it easier for you to “do it yourself.”