Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking.
All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.
One of the biggest mistakes marketers are making is
Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.
We have all fallen for these schemes more times than we would like to admit.
However, if you are a business owner or advertiser, you can use these strategies to your advantage.
Learn how to sell more products or services to your desired customer with these persuasion techniques.
Persuasion can be one of the most effective marketing tactics, but it must be done correctly.
Persuasive digital marketing efforts can never be forceful.
Virtual Reality is the new marketing strategy about to take the world by storm.
It has everything a business needs to market and sell their product effectively.
It can engage customers and show them how they can utilize and benefit from their product.
Virtual Reality is so successful because it solves a huge problem, engagement.
Marketers have enough trouble making consumers aware of their product, but engaging them is
Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online.
This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.
Google has made a statement regarding these pages and a new policy they are creating to enforce
Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.
Live video is becoming increasingly popular because it allows brands to
So you have got your website up and running, you have created valuable content, and your going to take the industry by storm.
There's only one problem.
You are not getting the viewership your oh-so-valuable content deserves. Having great content does not do much good if no one is reading it.
So how do you make your content more appealing and increase your viewership?
Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action.
For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.
So it would be a missed opportunity if
StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.
StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with
Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.
This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.
