Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.
Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web.
Well over half of marketing professionals report that
Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”
If you’ve got an incredibly strict, detailed employee social media policy, it might be time to
Digital Marketing is essential in today's world but understanding how to utilize it effectively can be a real challenge.
With both competitors and potential customers employing online services, digital marketing can give you a headstart if done properly.
The average person spends nearly six hours a day using various forms of digital media, so the most efficient way to reach today's consumer is via digital marketing.
Today's consumer is more likely to search for any needed product or service using the internet on their computers, tablets, or mobile devices rather than searching through newspaper classifieds or flipping through yellow pages in a phone book.
Internet searches leading to pertinent information on a credible website is
Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be
Smaller businesses usually do not have the capital to pay large internet marketing agencies to advertise for them, but what they do have is time. If you are a self-motivated business owner that is ambitious and willing to learn, then these 5 Simple DIY Internet Advertising Strategies make it easier for you to “do it yourself.”
Many business owners struggle with how to turn perfect visitors into business leads, but inbound and content marketing strategies are the answers!
Facebook and Twitter are two of the most popular social websites for generating business leads. Out of the many social networking websites, Facebook and Twitter are two of the most essential for a business to implement into their social media marketing strategy. They can boost a company’s website traffic and lead generation, but successfully using them can be tricky.
Social Media Marketing is one of the most successful forms of inbound marketing. The question should no longer be if a business could benefit from actively using social media marketing, but rather how to execute the best approach to advertising on social websites that generates the best results for your business.
Unless you live under a rock, then you have probably heard of Facebook, Twitter, Instagram, and LinkedIn. Social media has consumed us as a society. Despite the ever-changing fads, from MySpace to Facebook to Twitter to Instagram, the one constant is that people are addicted.
If consumers are already more than willing to spend hours of their time on these sites, wouldn't it make sense to use them to your company's advantage?
Think about how much business and increased opportunities your competition is seizing just by having an online presence. Exposing your business on highly frequented websites is essential in today’s marketplace. Companies are investing a great amount of time and money into social sites because they generate sales leads.
Wanting to generate sales is never going to change, but how to successfully do it is constantly evolving. Companies follow the people, and right now, everyone seems to be on the Internet. Avoiding social marketing without becoming obsolete is practically impossible. Social Media Marketing is the best way to gain attention, popularity, and build credibility, all while staying connected with consumers.
When correctly using Social Media Marketing your business should see an increase in its website's traffic, brand awareness, credibility and popularity. Advertising on social media websites can potentially produce double the amount of leads that traditional techniques yield.
It is extremely cost efficient and the more happy followers gained by a company often results in more shares and positive word-of-mouth, which is essentially free advertising.
So remember, answer questions, always respond to comments, and ask how you can better serve people. The worst thing a company can do is ignore their target audience. Ignoring questions and concerns or deleting information, rather than addressing issues, can result in the loss of prospective and current customers.
Donovan Digital Solutions is highly experienced in developing social marketing campaigns and targeting your desired audiences. We address the needs and interests of your target audience, providing them with valuable content and engaging campaigns that your customers will want to be a part of.
If you would like more information on how we can best assist you in your Personalized Social Media Marketing Campaign click on the link below for a free consultation with an experienced marketing professional at Donovan Digital Solutions.
