How Audience Segmentation Can Boost Your Inbound Marketing Results

How Inbound Marketing Can Grow Your B2B Business Quickly and Easily

Table of Contents:

"Does Word-of-Mouth Advertising Still Apply to My Market?"

It’s a fair question to ask in today’s world of high-tech marketing. After all, with so many options for reaching our target markets, why would we bother with something as old-fashioned as word-of-mouth?

In this day and age, you can easily make your own videos.

In the end, if you want your video to shine, you really only have two options: assemble an in-house team or engage a reputable video production company to share your message and make it effective.

I want to start out by saying what this article isn’t.

What is a social media strategy and why do you need one?

Every company in today's world should have a social media presence, and how you use social platforms greatly influences 

the success they will have on your sales. 

You need to create a "strategy" for your social media marketing to define exactly how your business will use your chosen platforms and communicate with customers.

It is important to determine in advance what kind of posts you will create, how often you plan on posting, who will be responsible for replying to interactions, and how you will measure the results of your social media marketing. 

It is essential to plan out this strategy in advance to save time, stay organized, and make sure everyone at your company is on the same page. 

Marketing Trends in 2018 That Will Help Grow Your HVAC Business

The amount of time people spend online is continuously increasing, which means in 2018 it is only going to keep increasing. What does this mean for your HVAC Business? 

You will need a strategic sales and marketing strategy that utilizes the best use of digital marketing to create more visibility and drive revenue to your HVAC business. 

If your HVAC business lacks a digital marketing strategy and an online advertising campaign, you will be missing a huge opportunity to help your business grow. 

Below is a list of the Top Marketing Trends in 2018 that will help grow your HVAC Business: 

The Importance of PPC Marketing for your HVAC Company 

Are you an HVAC Company looking for more leads and scheduled jobs for your business? If you are not investing in pay per click (PPC) advertising, you are missing out. 

With PPC advertising you can be among the first results that a potential customer will see when they are searching for an HVAC repair, maintenance, or replacement service. 

If you search Google for a keyword phrase such as "furnace repair in Atlanta" and you do not see your website on the first page, you are essentially sending your potential customers to other HVAC companies. 

Every business wants a digital brand they can be proud of, something that exemplifies their story, maximizes their image and promotes the quality of their organization across all channels.

In order to achieve this, business owners must invest time into creating a brand that will build a loyal customer base on the web.

But how do you go about doing that?

Business owners who need to develop a successful online presence using a content marketing strategy usually report having difficulty with continually producing new and fresh ideas for their post's content.

The most common problem they face is a lack of time to find these ideas, let alone more time to then write about them.

If you are one of the many individuals who are having trouble finding the time to think of new ideas, write fresh and exciting content, and then publish it, you are not alone.

I am here to present you with the idea that solved our content creation problems and can even solve yours!

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

Virtual Reality is the new marketing strategy about to take the world by storm.

It has everything a business needs to market and sell their product effectively.

It can engage customers and show them how they can utilize and benefit from their product.  

Virtual Reality is so successful because it solves a huge problem, engagement.

Marketers have enough trouble making consumers aware of their product, but engaging them is

Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online. 

This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.

Google has made a statement regarding these pages and a new policy they are creating to enforce

Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.

Live video is becoming increasingly popular because it allows brands to

 So you have got your website up and running, you have created valuable content, and your going to take the industry by storm.

There's only one problem.

You are not getting the viewership your oh-so-valuable content deserves. Having great content does not do much good if no one is reading it.

So how do you make your content more appealing and increase your viewership?

Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action. 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

So it would be a missed opportunity if

StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.

StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.

If your business is looking for an edge over the competition, the best way to establish your superiority is by successfully curating interesting and relevant content that your customers find valuable and read-worthy. The more valuable content you share, the more your customer base will grow.  

Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

Many people have brilliant ideas for mobile apps, but do not have the slightest idea on the first step to take to make those ideas a reality.

It really is about successful implementation!

Even tech-savvy individuals can struggle when it comes to app development because they do not have the necessary resources that large digital companies possess. Below is a list of the top benefits people and businesses will gain by hiring a professional mobile application development company. 

How do politicians get us so stirred up? 

The presidential election of 2016  is one of the most unexpected, heated, and distinct elections that America has ever seen. The two individual presidential candidates affect voters in very different psychological ways, swaying them with common marketing and advertising practices brands should also be taking advantage of. 

Why Blogging generates Business leads

It isn't a secret the internet has had a considerable impact on societies daily tasks; including everyday life and work routines.

HOW MARKETING AGENCIES WILL TAKE ADVANTAGE OF THE ADVERTISING opportunities PRESENTED BY SELF-DRIVING CARS 

Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.

News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.

Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.

1. Your Website Must be Mobile Friendly

About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly. 

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

• Age
• Gender
• Race
• Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.

Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web. 

Well over half of marketing professionals report that

STOP USING These 3 social media Tactics

Making a strict employee social media policy

Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”

If you’ve got an incredibly strict, detailed employee social media policy, it might be time to

Landing Pages are your means of conversion

Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?

Digital Marketing is essential in today's world but understanding how to utilize it effectively can be a real challenge.

With both competitors and potential customers employing online services, digital marketing can give you a headstart if done properly.

The average person spends nearly six hours a day using various forms of digital media, so the most efficient way to reach today's consumer is via digital marketing. 

Today's consumer is more likely to search for any needed product or service using the internet on their computers, tablets, or mobile devices rather than searching through newspaper classifieds or flipping through yellow pages in a phone book. 

Internet searches leading to pertinent information on a credible website is

Snapchat is a creative way for marketers to reach their target audience and have fun doing it. In the beginning, critics had their doubts and claimed efforts exerted towards this new platform would lead to drained attempts and lost time.

However

If you're here, you already know that blogging and content creation is a valuable component of getting your companies message out to potential customers, but blogging and content creation is time-consuming and can be a laborious task.

So is it worth the effort?

Let's dig a little deeper into four reasons why blogging is still important to your businesses overall marketing and sales success.

Blogging on a regular basis is

Lead-Generating Ideas for Content Marketing

Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be

Inbound marketing allows you to build relationships and engage with clients

If you're looking to stay ahead of your competitors and attract more clients, then inbound marketing is precisely what your firm needs. Business is increasingly about meaningful engagement and earning the trust of your potential buyer. In the past marketing, platforms gauged their techniques towards intrusive mass advertising and email blasts when on the hunt for possible prospects. Now it's almost second nature to revert telemarketing, print ads, and other costly tactics that push unwanted messages through your mailboxes.  

Today, it’s not about forcing your product on people but making your brand convenient to find when your customer is ready. How do you achieve this?

Start by pulling in qualified prospects who are already in search for solutions. Once you have your qualified audience, provide educational and equipping content to help them make informed purchase decisions that ultimately brings them back for more.

Using Colors and Emotions to Boost Products and Services 

We naturally pay attention to fonts and colors in the design, yet equally important are the product messages companies use to market and advertise their services. Knowing how to appeal and naturally, attract your audience will leave you one step ahead of your competitors.

It only seems realistic to understand how the human mind is “programmed” and what instinctively drives our buying perceptions. Using these tips and intertwining them into your marketing practices gives you the ability to spark subconscious habits alluring your buyers to stick with your brand and engage with your products or services.

Are you ready to initiate an increase in your business...a successful Inbound Marketing Strategy can change the entire growth potential of your business.

Tired of seeing the same stagnating results, no growth, no promising results?  Change your marketing approach! Inbound Marketing is the best way to turn strangers into customers and promoters of your business. 

5 Simple DIY Internet Advertising Strategies 

Smaller businesses usually do not have the capital to pay large internet marketing agencies to advertise for them, but what they do have is time. If you are a self-motivated business owner that is ambitious and willing to learn, then these 5 Simple DIY Internet Advertising Strategies make it easier for you to “do it yourself.”

is Traditional Marketing Dead? 

Many people in traditional marketing organizations do not realize that it is a dead paradigm. We are in the internet age where everything has changed; you can order food online, read your news on the web, and shop for basically anything. Marketing has had to change along with everything else. 

How to convert Visitors to business leads

Many business owners struggle with how to turn perfect visitors into business leads, but inbound and content marketing strategies are the answers!

Successful Internet Advertising  

A major advantage of internet advertising, other than its effectiveness, is the speed. If you are seeking immediate gratification, then the instantaneous publishing of information on the internet is the marketing method for you!

When it comes to winning over customers, successful businesses know that everything depends on their customers' experience throughout each aspect of the business.

The Future of Social Media on Business

As a business's operations and overall presence become more digital in nature, so do sales activities through social channels. More of the sales process happens online versus in person than ever before, creating a new future for how Social Media will impact Business.

They do everything you say, never take a sick day, respond appropriately when asked and stay at the office 24/7! Sound too good to be true?

Not really...

Generating Better Leads With Facebook and Twitter 

Facebook and Twitter are two of the most popular social websites for generating business leads. Out of the many social networking websites, Facebook and Twitter are two of the most essential for a business to implement into their social media marketing strategy. They can boost a company’s website traffic and lead generation, but successfully using them can be tricky.

SOCIAL MEDIA CAN Generate LEADS FOR YOUR BUSINESS

Social Media Marketing is one of the most successful forms of inbound marketing. The question should no longer be if a business could benefit from actively using social media marketing, but rather how to execute the best approach to advertising on social websites that generates the best results for your business.

Unless you live under a rock, then you have probably heard of Facebook, Twitter, Instagram, and LinkedIn. Social media has consumed us as a society. Despite the ever-changing fads, from MySpace to Facebook to Twitter to Instagram, the one constant is that people are addicted.

If consumers are already more than willing to spend hours of their time on these sites, wouldn't it make sense to use them to your company's advantage? 

Think about how much business and increased opportunities your competition is seizing just by having an online presence. Exposing your business on highly frequented websites is essential in today’s marketplace. Companies are investing a great amount of time and money into social sites because they generate sales leads.

Wanting to generate sales is never going to change, but how to successfully do it is constantly evolving. Companies follow the people, and right now, everyone seems to be on the Internet. Avoiding social marketing without becoming obsolete is practically impossible. Social Media Marketing is the best way to gain attention, popularity, and build credibility, all while staying connected with consumers.

How to Successfully Utilize Social Websites

When correctly using Social Media Marketing your business should see an increase in its website's traffic, brand awareness, credibility and popularity. Advertising on social media websites can potentially produce double the amount of leads that traditional techniques yield.

It is extremely cost efficient and the more happy followers gained by a company often results in more shares and positive word-of-mouth, which is essentially free advertising.

These are some simple tips to think about when creating a social media presence on Facebook and Twitter for your company:

• Observe existing users- It would be smart to observe the experts in the field before jumping in to conversations and engaging with customers. See what is and what isn’t working for them. This will give your company a better idea about how it should approach prospects and get involved.

• Getting Involved- Interacting with your potential customers is one of the best ways to gain credibility and followers. Participating in Q&A and engaging followers in conversations that inspire a response shows consumers that you are devoting your time and are personally invested in giving them the attention, information, and answers they are looking for. 

• Customer Focused- It is important to remember not to talk about your company’s products and services. People usually use social media to socialize, so bombarding them with advertisements is not going to be positively received. Address issues customers are facing and are concerned with and remember to never ask for anything in return. Follwoing these practices will make you their go to company out of everyone else in the industry. 

• Be Creative- With so much competition in most industries it is important to create interesting, entertaining and engaging content. Focus on different material in each post or even target a different demographic. Creative posts can demonstrate personality and differentiate you from your competition. Include pictures, videos, and links, this will help you stand out and people will remember your company.

• Know Your Audience- Knowing your buyer persona tells you exactly who your prospects are and what they are looking for. This will allow you to tailor your social media marketing strategies to your consumer’s personal interests. Making your pages relatable and attractive to your prospective buyer will also work in your favor.

So remember, answer questions, always respond to comments, and ask how you can better serve people. The worst thing a company can do is ignore their target audience. Ignoring questions and concerns or deleting information, rather than addressing issues, can result in the loss of prospective and current customers.

Donovan Digital Solutions is highly experienced in developing social marketing campaigns and targeting your desired audiences. We address the needs and interests of your target audience, providing them with valuable content and engaging campaigns that your customers will want to be a part of.

If you would like more information on how we can best assist you in your Personalized Social Media Marketing Campaign click on the link below for a free consultation with an experienced marketing professional at Donovan Digital Solutions.  

Delivering Digital Marketing StrategieS THAT Attract Customers

Content Marketing For Your Business

 Consumer Buying Behavior 

Consumers are complicated and convincing them that you are selling what they should buy is the central job of the marketer and advertiser. If consumers bought things based on a select criteria, then it would be easy to convince them to buy your products or services.

The reality is, consumers are influenced in many different ways and there are multiple factors that arise when making the decision to buy or not to buy. If you want to succeed as the solution for the consumers' problems or needs, you will need to understand the psychology that influences buyers behavior. There are four factors that underlie the choices that consumers make when they spend money. 

Ever hear the old expression "why buy the cow when you can get the milk for free?" 

Well, it applies to your marketing efforts as well, since 65% of a company’s business typically comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied! It is critical to find ways to keep your current customers happy.

So how do we go about doing that...